A Banner Year for Apple and Samsung

The TechRadar Choice Awards 2025 brought well-deserved attention to industry leaders Apple and Samsung. Apple’s impressive run included the Best Readers’ Choice win for the iPhone 17 Pro Max and Laptop of the Year for the MacBook Air 13-inch (M4), both demonstrating Apple’s sustained focus on performance and user experience. Meanwhile, Samsung claimed both Best TV for the OLED S95F and Best Gaming TV with the QN90F, while also picking up the Phone Brand of the Year distinction thanks to its innovation and reliability in the smartphone sector.

Imaging Excellence and Gaming Innovation

For photography enthusiasts, Nikon stood out by securing Camera Brand of the Year. Canon’s professional flagship, the EOS R1, took the spotlight as Best Pro Camera, thanks to its advanced autofocus and robust sensor technology. Gamers found plenty to celebrate as well, with the Nintendo Switch 2 named Gaming Device of the Year, building on the hybrid platform’s legacy with improved performance and game library expansion. In PC hardware, NVIDIA clinched Brand of the Year—a testament to its leadership across graphics and AI computing.

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Leading Choices in Audio, Wellness, and Streaming

Audio lovers will note Bowers & Wilkins’ Px8 S2 headphones as a standout, winning for their blend of striking design and high-fidelity sound. Health tech progressed with the sleek Oura Ring 4, which was recognized as the top choice for health and fitness tracking through its comprehensive sleep and activity measurements. Netflix maintained its cultural influence, capturing the Streaming Service of the Year award for its robust content library and personalized user experience.

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Game-Changing Smart Home Devices

The rise of the smart home sector was also clear in this year’s selections. The Dreame X50 Ultra Complete took home Best Robot Vacuum for its advanced mapping and self-cleaning features. Lighting innovation shone through with the Philips Hue Play Wall Washer, awarded Best Smart Light for its versatility and seamless home integration. For creators, the DJI Mic 3 was recognized as the Best Camera Accessory, notable for its reliability, flexibility, and audio clarity in content production.

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A Year Defined by Value, Innovation, and Design

The TechRadar Choice Awards 2025 serve as a snapshot of the technology landscape, highlighting the mix of innovation, strong consumer value, and design that have shaped this year’s most influential products. These awards not only recognize popular favorites but also signal the directions tech users across all categories can expect to see evolve over the coming year.

See MacBook Air 13-inch M4 price