Impact on Devices and the Broader Industry

Custom processors could spell big changes for Samsung’s flagship products. Better performance, longer battery life, and improved AI features are all on the table as Samsung works to match, or even surpass, what Apple has achieved with its Apple Silicon. If successful, users could experience noticeably faster and more efficient Galaxy devices in the near future. Samsung’s silicon ambitions could also influence the wider tech world, pushing other manufacturers to explore custom chip solutions to stay competitive.

See Samsung Galaxy S25 price.

A Shift Towards In-House Silicon

Samsung is stepping up its game by developing its own custom processors for both PCs and smartphones. This move isn't just about keeping up with market trends—it's a deliberate strategy to reduce dependence on outside suppliers and bring more innovation in-house. By focusing on proprietary silicon, Samsung hopes to streamline how its devices work, offering seamless integration between hardware and software. The company aims to compete directly with Apple, a brand that's been setting industry standards since introducing its M-series chips. This shift marks a significant change in how Samsung approaches product design and innovation.